Competitive Forces Affecting the Wine
and Winegrape Industries
An International Conference on World
Wine Markets
August 8-10, 2007
Memorial Union
University of California, Davis
Davis, California
Explore forces influencing the future path of the world wine industry, factors influencing consumers’ wine consumption and wine choices, and factors affecting the competitiveness of different production regions with researchers and industry members. Major themes for the conference include trade and globalization; production and global warming; marketing; and the influence of expert opinion and wine characteristics on consumers’ purchasing decisions.
Some of the topics addressed
under trade and globalization include an overview of the forces affecting the
world’s wine markets over the next two decades, the effects of the 2003
American boycott of French wine, and a comparison of the effects of wine
regulation on industry competitiveness for New and Old World producers.
Selected topics under production and global warming include a panel discussion on the economics of organic and sustainable winegrape production, and evidence from the Little Ice Age regarding the effect of global warming on the wine industry.
Selected marketing topics include an evaluation of sales techniques in winery visitor centers and a panel discussion on alternative marketing approaches for small wineries.
Work presented regarding the
influence of expert opinion and wine characteristics on consumers’ purchasing
decisions will include experiment-based work regarding how consumers use experts’
opinions to make purchasing decisions, as well comparisons of experts’ quality
ratings with consumers’ personal evaluations of actual wine
characteristics. For more information,
see the preliminary program.
Location Davis, California is located approximately seventy-five
miles northeast of San Francisco and twenty miles west of Sacramento,
California. It is centrally located for conference attendees wishing to obtain
more first-hand knowledge regarding California’s wine industry. The Napa and Sonoma Valleys are within easy
driving distance, as are lesser-known but increasingly well-respected
California viticultural appellations such as Lodi and Clarksburg in the
Sacramento Delta and Amador County in the Sierra Foothills. Tours
Conference Sponsors
Center for Wine Economics and Business of the Robert Mondavi Institute for Wine and Food Science, University of California, Davis
IMPACT Center, Washington State University
Giannini Foundation of Agricultural Economics, University of
California
Please email questions to cweb@primal.ucdavis.edu.
Register (Word Document)